The world's first predictive retail intelligence system.
Predict how likely a product, brand or trend is to succeed in any retail environment.
Really Good Culture builds Breakthrough, the predictive retail intelligence system the UK's major retail operators use to decide what goes on shelf. The same intelligence is available to the brands trying to get there.
Breakthrough
Our predictive retail intelligence system, built upon seven interconnected dimensions of intelligence. It models the Shopper Missions, Archetypes, Mindshare, Trends and Whitespace behind every range decision.
Watch Humans
Our video review platform: a profiled community of around 10,000 shoppers recording long-form video reviews of products, and store walks of the fixtures they shop. The behavioural signal behind Breakthrough.
Product
Brand
Culture
Market
Behavioural
Biometric
SyntheticEPOS shows one historical scenario. Breakthrough models the futures it cannot reach.
EPOS data shows a singular historical scenario, the one version of events that already happened. Breakthrough models the futures it cannot reach: the launches not yet made, the ranges not yet set, the trends still forming.
Most brands walk into a buyer meeting with the same historical sales story, and the buyer has seen that data already. It is not until they see something different that they lean in.
What we heard.
A strong business, a real brand, wide distribution, and a grocery conversation that keeps stalling on the same word.
"Uniqueness seems to be the message that keeps coming back."
PRESS is always in the room. The buyers like the brand, they can see the following, they can see the fundamentals. What is missing is not credibility. It is a single, ownable reason for the category to make space.
The language has moved
The category no longer sells cleanse, detox or weight loss. It sells nutrient density, protein, focus, sleep and recovery. Ten years of evolution has left the messaging trying to be everything to everyone, and reading a generation behind where the shopper is.
Buying is mission-led now
Retailers set ranges against missions, not products. GLP-1 support, gym recovery, everyday nourishment, afternoon focus. A range proposal built as a product list gets read as a product list. Built as a mission, it gets read as a gap the buyer has to fill.
The whitespace is real
Between the gym crowd, the GLP-1 cohort and people who simply want to eat and drink well, there is a territory no brand has taken Mindshare of. PRESS has the products and the technology to own it. It has not yet claimed it in language.
Waitrose, Tesco, Sainsbury's, a bigger Ocado. You pick the two that matter most for the next range review and the work is built around them. This is designed to sit alongside the work Will is already doing on the decks, not across it: he shapes the pitch, we supply the territory, the evidence and the buyer's own frame of reference.
Understand the market, shape the pivot.
The data, the shoppers at the fixture, and two days to turn both into a position PRESS can own.
Kick-off
60 minutes together: the two retailers, the categories in scope across drinks and chilled meals, and what the next range review has to prove.
Trends & Missions Data Pack
The Culture & Trend Signals Report for your categories: cultural, micro, macro and digital signals run through our scoring models to show what is genuinely moving and what is fading, so the answer to "is protein still the thing in two years" comes from data rather than instinct. Alongside it, every Shopper Mission mapped and scored against the current range at both retailers, with the Mindshare read: which brands own which missions, and where nobody has taken hold.
Store walks · Watch Humans
30 reviewers walk the chilled fixture, commentating as they go: audio, full transcripts and fixture analysis. How shoppers read the aisle, what they reach for, and what they notice is missing. It runs alongside the data build, so the reviewer insight lands with the data and both feed the decisions on day one.
The positioning session
A full day working with Sean, our Commercial Director and an ex-Tesco Category Director. We take the data and make the decisions: which mission territory PRESS claims, which of the current products carry it, what comes off the table, and what the brand actually says on front of pack, on the site and in the room. Where the whitespace is real but nothing in the range reaches it, we may also come back with NPD suggestions: the kind of product that could own the mission outright. The output is a written positioning and language line, not a conversation.
The buyer session
A second full day, retailer by retailer. We thread the territory, the data and the material you and Will already have into one narrative per buyer: the mission they are underserving, the shopper archetypes it sits with, what the range proposal answers, and where relevant what should come off the fixture to make room.
Final run-through
A 60-minute session in the days before the first buyer meeting. Sean will make sure your offer, your narrative and your deck are correct: every data point clarified, every claim holding, and the final tweaks made while there is still time. No charge, it is part of the engagement.
1 · 2 retailers
Phase 1 in full
The Plan and the store walks taken together across both retailers: the Trends & Missions Data Pack, two full days with Sean, and 30 shoppers per retailer on the fixture, all in place before the buyer meetings.
Prove the new positioning.
Once the data has settled the territory and the new messaging exists, put it in front of real shoppers and gather shopper proof before a buyer sees it.
This is the start of Phase 2, once there is a claimed territory, new language and, where relevant, a new offer to react to.
Watch Humans video reviews
The standard programme runs at £599 a month for 10 reviews, over three months. For this project we run all three months at once: 30 video reviews from profiled shoppers at your target retailer, briefed on the new positioning, with full transcripts and would-buy-before and would-buy-after markers on every review.
This is the test of the work: does the mission you have claimed land with the people you claimed it for, and does the new language move them from would-not-buy to would-buy. Every video is also usable as social media content.
The full programme
The complete case, in sequence: the data and the fixture set the territory, the territory sets the language and the offer, and the shoppers tell you whether both land, before the buyer does. This is the one we would run.
Culture & Trend Signals ReportMissions, Mindshare and whitespace, two retailersStore walks of the chilled fixture, both retailersDay one with Sean, positioning and languageDay two with Sean, buyer narrative per retailer30 video reviews against the new positioningThe products.
The full set behind this proposal, so the choices are easy to see.
The PlanRecommendedThe complete engagement: the Trends & Missions Data Pack across two retailers, two full days with Sean covering positioning, language and the buyer narrative, and the final run-through. One fee.
£5,500
Pitch FrameworkA buyer-ready pitch deck structure, specific to PRESS, your category and a named retailer. Structure with placeholders; no data at this level.
£499
Category Intelligence ReportThe full report: a retailer-grade category intelligence report for one retailer and category. Every SKU and brand on the fixture, the complete Mission and Mindshare map, Whitespace sized and ranked, and recommendations.
from £10,000
Watch Humans PackagePhase 210 video reviews a month, three-month contract. Run as 30 reviews at once for a product evaluation, £1,797.
£599 / month
Ambassador ProgrammeAdded to the Watch Humans Package: invite an unlimited number of your own customers and community to submit video reviews. Well suited to a 30% e-commerce business.
+£250 / month
Additional reviewsA top-up on the Watch Humans Package.
£150 / 5 reviews
Store walksPhase 130 reviewers per retailer, in-store: audio, transcripts, fixture analysis.
£2,000 · £2,500 · £2,7501 · 2 · 3 retailers
Next steps.
Confirm Phase 1
The Plan at £5,500, with or without store walks, and name the two retailers.
Kick off (date TBC)
60 minutes to set the brief. The data build, and the store walks if you take them, start the same day.
Decide on Phase 2 at day one
You do not have to commit to Phase 2 now. By the end of day one you will have the territory and the language, and you can decide then whether to put them in front of shoppers before the buyer sees them.
The buyer meetings
Data lands in week two, the positioning day follows, then the buyer day, and the final run-through in the days before the meeting. Everything is in place before the next range review.